How Do You Turn a Negative Customer Experience Into a Positive One?

When things go wrong in a customer experience, use it as an opportunity to address the customer’s needs and strengthen your brand.

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Google Pushes to Help Small Businesses Sell More With Generative AI

How the search engine giant is weaving (free) content creation tools into its shopping ecosystem to level the playing field between big brands and SMBs.

How Retailer J. Jill Is Leveraging the 40-Plus Women’s Market

The clothing brand has expanded its sizes, created a premium collection, and added more work outfit options in response to customer feedback.

How Bancroft Capital Created A Meaningful Business Model

Cauldon Quinn, Co-founder and Chief Executive Officer of Bancroft Capital, shares how his military experience inspired his business’s mission to both do well and do good.

3 Types of Firewalls for Small Businesses

A firewall monitors your incoming and outgoing traffic for potential threats. Learn more about how firewalls work and why your small business needs one.

Loyalty Programs Evolve to Deliver Experiential Rewards

A cross section of brands’ revamped rewards strategies rely on elevated perks to woo today’s consumers.

Pricing Markups Explained: Definition & Similar Terms

A pricing markup is not the same as gross profit, and understanding the difference can help you strategically price your product or service effectively.

Risk Management Strategies for Small Businesses

Discover ways to minimize and manage risk for your small business, including a tight cybersecurity policy and creating a risk management team.

Top Transferable Skills to Teach Your Employees

Leaders can help their employees refine their innate, individual skills and teach them new ones that improve their job performance and boost the company’s overall success.

Short-Form or Long-Form Videos: Which Is Better for Engagement?

Discover the different use cases for short-form and long-form video content and which format produces the most engagement for your brand.

Oracle NetSuite VP Discusses Her "Informal" Mentors

Allison Auclair explains how her three mentors — two from her distant past and one who has been her mentor from day one at her current job — impact her decision-making every day.